All-American Ads of the 60s

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, advertising in the sixties captured a cheerful, optimistic, and often revolutionary spirit. The decade's ads celebrated perceived progress—instant foods, space-age conveniences—while anchoring themselves in traditional American values. Iconic figures like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. lent their star power to everything from bourbon to bespoke suits, as Madison Avenue orchestrated a massive consumer push. 

Yet as the sixties progressed, social upheaval transformed the visual language of advertising. Psychedelic designs emerged alongside representations of liberated women and minorities, reflecting a newly awakened cultural consciousness. This vibrant collection showcases the full spectrum of 1960s print advertising—from forgotten automobiles and cigarettes to convenience foods and luxury goods. Discover surprising and controversial campaigns, including Tupperware's infamous "wifesaver" positioning, all rendered in the bold colors and bold claims that defined an era of American consumer culture. Hardcover, 7.7 x 10.0 inches, 640 pages. Multi-lingual edition (English, French, German).